Getting Offers From Other Athletic Lines
After his contract with Nike finished, he was free to listen to the pitches of other brands. However, Nike could still match the offer that its competitors made. They scheduled a meeting with Curry and his father and retired NBA baller, Dell Curry. They met at the Oakland Marriott, which was the building where the Warriors practice. Curry admitted that it felt rather awkward to listen to a pitch from someone he was signed to. Let us find out what happened when Nike made its presentation.
Getting Offers From Other Athletic Lines
Nike Ranks Its Athletes Into Tiers
Nike has a unique structuring. They classify their athletes into tiers, and the top tier players all got special treatment from them. The athletes on this list included Kevin Durant, LeBron James, and Kobe Bryant. From the very beginning of the presentation, Dell Curry could see that they did not put his son in this tier. It looked like he was not even close to that! He already took it as weird since his son had been working with the brand for a couple of years already. What happened after this was “appalling”.
Nike Ranks Its Athletes Into Tiers
